Privacy & Cookie Policy

1. Important notice

This Privacy Policy explains how we collect and use your personal data, why we are allowed to do so by law, who has access to it, and your rights.
Arnold’s Opticians is the controller of the personal data you provide.
You have the right to object to our processing of your personal data for direct marketing or for our legitimate interests. Details of your rights are set out below.

2. Personal data we may collect and why

We may collect the following information:

• Contact details such as your name, email address and telephone number, so we can respond to your enquiries and arrange appointments.
• Information you provide when contacting us by email, telephone or through our website.
• Appointment details relating to bookings or changes to bookings.
• Technical information about your visit to our website, such as pages viewed and browser type, collected through cookies to help us improve the site.

3. Cookies

Our website uses cookies to improve your experience.
Essential cookies are required for the website to function.
Analytics cookies help us understand how visitors use the site so we can improve it.
You can control cookies through your browser settings.
For more information about cookies, visit www.allaboutcookies.org.
We do not use cookies for advertising or share cookie data with third-party marketing companies.

4. How we use your personal data

We use your personal data to:

• Respond to your enquiries
• Arrange and manage appointments
• Provide customer support
• Maintain internal records
• Improve our website and services
• Comply with legal requirements

We do not sell or share your personal data with third-party marketing companies.

5. Legal grounds for processing

We process your personal data on the following legal grounds:

• Consent, for example when you ask us to contact you
• Performance of a contract, such as arranging an appointment
• Legal obligation, where the law requires us to keep certain records
• Legitimate interests, to run and improve our practice in ways that do not override your rights

6. Who we share your personal data with

We may share your personal data with:

• Service providers who support our website or administration systems
• Healthcare professionals involved in your care
• Legal or regulatory authorities where required by law
• We do not transfer your personal data outside the UK or EEA unless appropriate safeguards are in place.

7. How long we keep your personal data

We keep your personal data only for as long as necessary and in accordance with legal and clinical guidelines.
When it is no longer needed, it is securely erased.

8. Your rights

You have the following rights regarding your personal data:

• To be informed how your data is used
• To access your personal data
• To have inaccurate information corrected
• To request deletion where appropriate
• To restrict processing in certain circumstances
• To request data portability
• To object to processing for legitimate interests or direct marketing
• To withdraw consent where consent is the basis for processing
• To make a complaint to the Information Commissioner’s Office (ICO)

9. How to contact us

If you wish to exercise your rights or have a question about this Privacy Policy, please contact us using the details on our website.

If you are not satisfied with our response, you can contact the ICO:

Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk

10. Links to other websites

Our website may contain links to third-party websites. These sites have their own privacy policies and we are not responsible for their practices.

11. Changes to this Privacy Policy

This policy was last updated on 27 November 2025. Future updates will be posted on this page.